CLIENT Veuve Clicquot

SERVICES Brand Experience

THE TASK

• To create an immersive experience at Body&Soul in collaboration with the champagne brand Veuve Clicquot taking inspiration from the Grand Dame of champagne the creator herself.

• To bring the brand to life with a mix of live performance, music, spectacle, decor, costumes and customer interactions.

THE EXPERIENCE

We drew inspiration from the Grand Dame of champagne herself, Madame Clicquot. Our goal was to bring the brand's rich heritage and elegance to life through a captivating blend of live performance, music, spectacle, decor, costumes, and customer interactions.

Upon entering the space, guests were transported to the opulent world of Madame Clicquot, with lavishly decorated settings that reflected the sophistication and charm of 19th-century France. Live performers, dressed in exquisite period costumes, engaged with guests through interactive storytelling.

This multi-faceted approach not only celebrated the legacy of Madame Clicquot but also created a memorable and engaging experience that left a lasting impression on all who attended.

THE OUTCOME

We transformed a whole area at Body&Soul into a pop up experience merging art, music, performance, spectacle, costume and theatrics to tell the story of the Grand Dame, Madame Clicquot.

• 620 x guests to in attendance

• 19 x artists and performers to bring the area to life

• 211 x bottles of champagne

• 1 x unforgettable experience