CLIENT H&G Creations / Collective / Cupl

SERVICES Brand Experience

THE TASK

• To co-curate an interactive art instillation, creating the idea of the modern confessional booth. One where you received positive affirmations instead of penance.

• To create a walk in art instillation open to be experienced and interacted with by the public, opening up a dialogue about the positive effects therapy and counselling on our collective mental health.

THE EXPERIENCE

Imagine stepping into a modern hot pink confessional booth. As you close the curtain behind you, the noise of the outside world fades away, replaced by a gentle hum of tranquility. This is not a place for penance, but for profound affirmation. Here, you are invited to share your thoughts and feelings, and in return, a symphony of positive affirmations and encouraging words envelops you. Each whispered affirmation, each compassionate phrase, serves to uplift and empower, creating a dialogue about the transformative power of therapy and counselling. This walk-in art installation, open to all, becomes a haven where the public can experience firsthand the healing touch of positive mental health practices. It is a celebration of our collective journey towards well-being, a testament to the strength found in vulnerability and the beauty of seeking support, and expressing our feelings.

THE OUTCOME

We transformed an empty retail shop unit in Dublin city center into a transiant art instillation complete with hot pink confessional booth, seating area and mentors to help guests process any emotions that came up for them while in the booth.

• 160 x guests to in attendance over the course of the day

• 1 x custom built hot pink confessional booth

• 3 x mental health support mentors

• 1 x unforgettable experience