CLIENT Diageo

SERVICES Brand Experience

THE TASK

• Roe&Co a prestigious whiskey distillery in the heart of Dublin wanted to elevate their bar and gift shop area for the Christmas season.

• We took inspiration from the distillery itself for the design and decor elements, incorporating wood, copper, and metal materials to reflect the distillation pots and brand colours of Roe&Co.

• We cleverly used unusual materials to create an elevated styling experience that told the brands story and aesthetic visually.

THE EXPERIENCE

We were tasked with transforming their bar and gift shop area for the Christmas season. Drawing inspiration from the distillery's own heritage, we incorporated rich wood, gleaming copper, and sleek metal materials to echo the design of the distillation pots and align with Roe & Co’s brand colors. By creatively utilizing these distinctive materials, we crafted a sophisticated and immersive styling experience that not only enhanced the festive atmosphere but also visually narrated the brand’s story and aesthetic. The result was an elevated and cohesive environment that beautifully celebrated Roe & Co’s legacy while captivating visitors with its seasonal charm.

THE OUTCOME

We created a beautiful display across the bar and gift shop area to elevate the brand, and visitor experience for the Christmas season.

• 980 x meters of warm Christmas lights

• 4025 x unique decorations

• 1 x delighted client

• 1 x unforgettable experience