CLIENT Tiger Beer

SERVICES Experiential Design

THE TASK

• To design an environment from the ground up, taking inspitaition from the street food markets in Singapore

• Transforming a warehouse space with neon light instillations, custom built furniture and props, and bespoke lighting designs.

• To create an instagram-able environment that would create hype around the tiger brand online

THE EXPERIENCE

In a dazzling fusion of creativity and innovation, H&G Creations breathed life into an empty warehouse, fashioning it into an immersive space reminiscent of the neon-soaked street food markets that line the bustling streets of Singapore. Drawing inspiration from the vibrant energy and eclectic charm of these markets, we embarked on a journey of experiential design, lighting mastery, and creative event styling. Every corner of the warehouse pulsed with color and excitement, transporting guests on a sensory journey through the heart of Southeast Asia. Every detail was meticulously crafted to evoke a sense of wonder and delight. With our unwavering attention to detail, we ensured that each guest experienced a seamless and unforgettable "wow" moment, leaving them with memories to cherish long after the event's end.

THE OUTCOME

Transforming an old blank canvas warehouse into a pop up dining experience for guests to be transported to the street food markets of Singapore.

• 1 x transformed warehouse space

• 304 x neon tube lights

• 780 x guests over the course of three days

• 530,000 x impressions online

• 1 x unforgettable experience