The Hop House 13 Party | Brand Experience
CLIENT Diageo
SERVICES Brand Experience
THE TASK
To transform three separate club and bar spaces into a house party, complete with kitchen, living room and garden.
To transport guests into the realm of the house party in each of these venues to celebrate the launch of hop house 13 beer.
To create hype, engagement and photo opportunities for guests to enjoy while at the experience.
THE EXPERIENCE
H&G Creations masterfully transformed three distinct spaces from the ground up to create an immersive setting for the "Hop House Party," celebrating the launch of Hop House Beer. Every detail was meticulously crafted to transport guests into a vibrant house party atmosphere. The kitchen buzzed with the lively energy of a gathering spot, complete with authentic decor and ambient sounds. The living room exuded a cozy, social vibe, inviting guests to relax and mingle. Outside, the garden shed area was transformed into a charming retreat, perfect for laid-back conversations. Each space was designed to engage and delight, ensuring a memorable experience for all attendees.
THE OUTCOME
Transforming three clubs / bars into the immersive backdrop of a house for the hop house party experience.
1010 x guests attended a one of kind experience
187 x house hold items as props were used
114+ decor pre production and install hours
1 x unforgettable brand experience
Testimonial
“I’ve always admired the work H&G Creations do and was only delighted to have the opportunity to work with them on a recent project for a client.
From their artistic vision, creative flair and immaculate attention to detail, they went above and beyond when it came to responding to the brief and transforming each of the spaces into a magical haven!
I couldn't recommend them more!
Niki Kelly
