CLIENT Coors Light

SERVICES Brand Experience

THE TASK

• To transform a large scale tent into a cosy ski chalets for a series of pop up winter events for coors light.

• To set the stage for large scale corporate events, live performances, and photo opportunities.

THE EXPERIENCE

At H&G , we had the exciting opportunity to transform a large-scale tent into a series of cozy ski chalets for Coors Light's winter pop-up events. Our vision was to create an immersive alpine experience that transported guests straight to the heart of a winter wonderland. The chalet was meticulously designed with rustic wooden interiors, roaring fireplaces, and plush furnishings to evoke the warmth and charm of a mountain retreat. This enchanting setting served as the perfect backdrop for a variety of large-scale corporate events, live performances, and unique photo opportunities. The space was thoughtfully crafted to encourage guests to relax, connect, and celebrate in an atmosphere of festive cheer. By blending the rustic elegance of ski chalets with modern amenities and entertainment, we ensured that every event was both memorable and magical. This project highlights our ability to innovate and create extraordinary experiences that captivate and delight, cementing our reputation as leaders in event transformation and design.

THE OUTCOME

Transforming a large blank tent into a cozy, alpine ski experience as part of a coors light apres ski pop up event.

• 2500 x guests in attendance to celebrate

• 87 x pairs of skis used as props

• 1 x unforgettable experience