Chupi Intimate Luxuries Instillation Piece | Experiential Design
CLIENT Chupi Jewellery
SERVICES Experiential Design
THE TASK
Chupi and her team wanted to create a show stopping moment in their flagship store in Powers court Shopping Centre for Christmas.
We were tasked with bringing the campaign theme “intimate luxuries” to life in a way that felt real and authentic to their brand, and made use of their beautiful shop and ceilings.
THE EXPERIENCE
Chupi and her team envisioned a show-stopping moment for their flagship store in Powerscourt Shopping Centre this Christmas. We were entrusted with the task of bringing their campaign theme, “Intimate Luxuries,” to life in a manner that felt both real and authentic to their brand ethos. Drawing inspiration from the store's elegant design and stunning high ceilings, we created a breathtaking display that embodied warmth and sophistication. Luxurious fabrics, twinkling fairy lights, and meticulously curated decor elements adorned the space, transforming it into a cozy yet opulent haven. This enchanting ambiance perfectly captured the essence of intimate luxury, providing a magical and memorable experience for every visitor, while also elevating the brand for the festive season.
THE OUTCOME
Using Chupi’s flag ship store as the canvas for a large scale, hand crafted, bespoke instillation pieces to organically curve and take shape in and around the ceiling of the shop floor to create a breath taking wow moment for the brand for Christmas.
105 x meters of hand made sparking wave instillation
12 x hours to install
8 x crew to hand make the instillation piece
1 x unforgettable experience
Testimonial
“It’s not often I get to work with a design studio that just “get it” and come in on budget too.”
Una O’Boyle
